Alex works as a liaison betwewen the Sub-Zero, Wolf and Cove brand and the design community. She bridges gaps and builds relationships with key specifiers including architects, builders/developers and interior designers by being a resource and delivering valuable information about the brands she represents. She also provides Use & Care appointments for clients after installation to ensure they are able to fully utilize and enjoy the functionality of their new appliances.
Before joining Tisdel last year, Alex worked as a Director of Business Development for Mitsch Design, a commercial architecture/design firm and furniture dealer. Alex has spent the majority of her career in and around the design community including a marketing, sales and leasing role at the Indiana Design Center where she helped engage the design trade as well as the public to utilize the IDC as both a resoure, retail and events epicenter. She also brought new tenants to the building during her tenure assisting in both lease negotiations and tenant buildout/design.
Alex began working in the residential real estate field over 25 years ago holding both an Indiana residential appraiser’s license and brokers license. She still consults and occasionally assists past real etate clients. Alex has served as a volunteer and fulfilled leadership positions with associations of which she has been a member including the Indianapolis Metropolitan Board of Realtors, Indiana Association of Realtors, The Appraisal Institute as well as several charitable organizations along the way.
Alex grew up in Carmel where she lives today with her two girls Zoe & Jacquie and parter, Eric. In her free time, she enjoys atteding concerts, practicing yoga and playing golf. Fun fact: Alex was a Big Ten cheerleader at Purdue – BOILER UP!